• Fragrance allergies affect 2M+ people across the US, symptoms include skin redness, burning sensations, eyelid tearing, and swelling
• Skylar hypoallergenic fragrance line offers a safe alternative that doesn’t contain any of the 36 known allergens or 1,300+ “questionable” ingredients found in most fragrances
• Starco Brands recently released Skylar’s “Boardwalk Delight” scent at Sephora, sells out after 10 days
• All 10 Skylar scents are available at 500+ Sephora retail locations and online

Fragrance allergies affect more than 2 million Americans, with symptoms that include skin redness, burning sensations, eyelid tearing, and swelling. Even simple sensitivities can trigger reactions like headaches, breathing difficulties, sneezing, and nasal congestion.

Starco Brands’ (OTCQB: STCB) Skylar hypoallergenic fragrance line provides a safe alternative that is hypoallergenic, safe for sensitive skin, cruelty-free, vegan, and without any of the 36 fragrance allergens or 1,300+ “questionable” ingredients found in many perfumes.

Starco Brands recently released “Boardwalk Delight” at Sephora, an industry-leading beauty retailer that offers ten Skylar scents at 500+ retail locations and online.

“Boardwalk Delight sold out at Sephora and on skylar.com within ten days of launching, proving that more and more consumers are seeking artfully crafted fragrances with safe ingredients,” said Sara Miranda, Skylar’s vice president of marketing. “We are proud to partner with Sephora to educate consumers on the importance of clean fragrance.”

Starco Brands, Inc. announced it acquired the clean beauty brand in January 2023 (https://ibn.fm/IzQE7). Under the agreement terms, Skylar operates as a separate business unit within Starco Brands.

“At Starco Brands, we invent and commercialize products that change behavior and spark excitement,” said Ross Sklar, Starco Brands’ founder and CEO. “We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance.”

Starco Brands is a modern-day invention factory that invents and acquires brands with behavior-changing technologies. The company first identifies whitespaces in eight core consumer categories, and then fills those gaps by either acquiring existing brands or leveraging its manufacturing network and R&D capabilities to invent new products.

Starco Brands revenues soared last year from $2 million to an impressive annual run rate of roughly $67 million. Other company offerings include Art of Sport – a premium body and skincare line co-founded by Kobe Bryant, Winona theater-style popcorn spray powered by air, and Soylent – a line of award-winning food products touted as the “world’s most perfect food.”

Most recently, Starco Brands launched Lime Whipshots^® – the latest flavor added to the iconic vodka-infused whipped cream product line featuring global artist and icon Cardi B (https://ibn.fm/7eIZ0). With over two million cans sold since its initial launch, Whipshots’ success is a testament to Starco Brands, Inc.’s winning strategy that combines manufacturing, distribution and marketing expertise to delight consumers with novel, unique products that spark excitement in the everyday.

For more information, visit the company’s website at www.StarcoBrands.com.

NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://ibn.fm/STCB

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