• Brera Holdings, an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports, has announced the appointment of Dr. Arthur B. Laffer to its Advisory Board.
• With an economic lens, Dr. Laffer can provide strategic guidance on securing high-value sponsorship agreements, optimizing broadcasting rights negotiations, and leveraging government incentives to support Brera’s global expansion. Additionally, Dr. Laffer may help refine Brera’s financial modeling for player salary structures, transfer market efficiency, and overall profitability.
• Dr. Laffer’s appointment points to Brera’s ambitions for the 2025 calendar year and follows the company’s recent investment in a Mozambican football club, along with 10 new signings in the 2024-2025 winter transfer window.

Brera Holdings (NASDAQ: BREA), an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) approach, has announced the addition of Dr. Arthur B. Laffer to its Advisory Board. His strategic input to the company can help develop Brera’s proprietary financial models to optimize player salaries, transfer fees, and overall profitability. In addition, his corporate and political networks could be integral in positioning Brera’s clubs as transatlantic brands, providing exposure to American investors (https://ibn.fm/J5alM).

“Dr. Laffer’s economic expertise and strategic insights into market expansion and asset monetization make him a powerful addition to our all-star Advisory Board,” noted Daniel McClory, Brera’s Executive Chairman. “His principles, including the Laffer Curve, offer a unique perspective on optimizing revenue while maintaining operational efficiency,” he added (https://ibn.fm/J5alM).

Dr. Laffer is recognized for creating and popularizing the Laffer Curve, which depicts the relationship between tax rates and revenue. Created back in 1974, this curve offers a visual representation of total tax revenue collected by governments as varying depending on tax rates. As such, it is often used to illustrate the argument that tax cuts can, if properly calculated, increase total tax revenue. Globally, this curve has influenced fiscal policy, and Brera believes that, with Dr. Laffer’s extensive experience advising U.S. policymakers, corporate leaders, and investors, he will bring a fresh economic dimension to Brera’s football expansion strategy. His advisory role is intended to focus on optimizing revenue streams, monetizing player assets, and ensuring sustainable club profitability (https://ibn.fm/J5alM).

Dr. Laffer will join Massimo Ferragamo, Alan Rothenberg, Giuseppe Rossi, Paul Tosetti, and Marshall Geller on Brera’s all-star Advisory Board, with his connections in finance, energy, and technology expected to be instrumental in accessing relationships for potential high-value sponsorship deals, broadcasting rights and government incentives. For Brera, his addition will help shape the company’s vision of maximizing player monetization, revenue streams, and international market penetration, particularly in and from Asia and North America.

“We were diligent in ensuring that Brera’s Advisory Board provides visionary leadership as we continue to drive our MCO strategy forward,” noted Mr. McClory (https://ibn.fm/J5alM).

Dr. Laffer’s appointment reflects Brera’s long-term vision of positioning football clubs as high-value global assets. This follows the company’s recent expansion efforts, including a signed letter of intent (“LOI”) to invest in a second Mozambican football club and securing 10 new player signings in the 2024-2025 winter transfer window.

For company information, visit the company’s website at www.BreraHoldings.com.

NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA

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