The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company, is expanding its distribution in Michigan. The company is partnering with Intrastate Distributors Inc. (“IDI”) as a direct-store-delivery partner (“DSD”) to market, sell and distribute its Alkaline88(R) product line in five Michigan counties: Wayne, Monroe, Macomb, Oakland and Washtenaw. “Convenience stores continue to be a strong growth channel for Alkaline88 sales, and we’re looking forward to our partnership with IDI in Michigan to help us continue to grow and gain market share there,” said The Alkaline Water Company president and CEO Frank Lazaran in the press release. “IDI has 40 years of history in southeast Michigan, where they serve thousands of clients, making them an ideal DSD partner to distribute Alkaline88 in the region. Convenience store sales of our products more than doubled in 2022 over the previous year and, with good partners like IDI, we still expect to see significant upside going forward.”
To view the full press release, visit https://ibn.fm/cVaSa
About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with ecofriendly aluminum packaging options. With its innovative, state-of-the-art, proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER
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