- Starco Brands partners with AMC to offer Whipshots(R) Vanilla or Lime flavors to cocktails at 250+ theatres across the United States
- Partnership to include “Whip It, Beaches” campaign spot before selected films and imagery throughout theaters
- Whipshots earned several awards, including Beverage Dynamics’ 2023 “Rising Star Award”, 2023 SIP Innovation Award, and four medals at the DB & SB Spring Blind Tasting segment of the 2023 Global Spirits Masters Competition
- Starco Brands 2022 year-end financial statements revealed a 1,060% revenue increase to $7.8 million
- Other Starco Brands products include Kobe Bryant’s Art of Sport premium athletic body care line, Skylar hypoallergenic perfumes, Winona Pure(R) air-powered popcorn spray, and the Soylent line of nutrient-enriched food products
Movie fans aged 21 and over can now add a dollop of Whipshots(R) Vanilla or the new limited-edition lime flavor to cocktails at 250+ AMC Theatres nationwide. Developed by Starco Brands (OTCQB: STCB) in partnership with global artist Cardi B, Whipshots is luxury whipped cream enhanced with a 10% premium vodka kick. Also available in mocha and caramel, the wildly popular boozy whipped cream has sold over 2 million cans since 2021, making it one of the largest product launches that year.
“We are thrilled to bring the iconic sense of fun and excitement of Whipshots to AMC Theatres, allowing moviegoers all over the country to celebrate summer and blockbuster movies with Whipshots,” says David Dreyer, Chief Marketing Officer of Starco Brands, Inc. “Having our ‘Whip It, Beaches’ campaign shown on the big screen is a huge milestone for the brand, and we look forward to offering our product to even more audiences.”
“Whip It, Beaches” was launched earlier this summer to Cardi B’s 168+ million Instagram fans with a 30-second video and images showcasing the limited-edition lime flavor in daiquiris, mojitos, and margaritas. The partnership with AMC further celebrates the “Summer of Whipshots” with images throughout the theatres and campaign spots on the big screen before selected films.
Whipshots has lit up social media and gained legions of fans since its launch, receiving 170+ million views for the #whipshotsreview on Tiktok alone. The product has also received significant industry recognition, including the “Rising Star Award” in Beverage Dynamics’ 2023 Growth Brands Awards, the 2023 SIP Innovation Award, and four medals at the DB & SB Spring Blind Tasting segment of the 2023 Global Spirits Masters Competition.
Whipshots is unique, ground-breaking, and truly new – characteristics shared by all products in Starco Brand’s portfolio. Billed as an “invention factory,” the company identifies gaps in eight consumer categories and fills them by either inventing or acquiring novel products with unique attributes that spark excitement and change behaviors. In addition to creating ground-breaking products like Whipshots, the company has pursued an aggressive M&A strategy to acquire iconic brands, resulting in a staggering 1,060% revenue increase to $7.8 million by year-end 2022.
Other products in Starco Brand’s portfolio include The Art of Sport premium athletic body care line co-founded by basketball legend Kobe Bryant, Skylar hypoallergenic perfumes, Winona Pure(R) air-powered popcorn spray, and the Soylent line of nutrient-enriched products, known as the “world’s most perfect food”.
For more information, visit the company’s website at www.StarcoBrands.com.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://ibn.fm/STCB
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